What is digitalization - and how does it affect your business?

Introduction

Digitalization is no longer a concept of the future - it is the conditions of today. For Danish companies, it is not just about introducing new technology, but about rethinking processes, decisions, and customer experiences in a digital context. This article reviews what digitalization means, what types of IT digitalization exist, and how it affects your business - both operationally and strategically.

What is digitalization?

Digitalization is the use of digital technologies to improve or automate processes, products, and business models. It ranges from simple solutions like digital invoicing and e-signatures to complex systems like automated data-driven decision support.

Examples of digitalization solutions:

• Automated case processing

• Self-service platforms for customers

• Integration between ERP and CRM

• Advanced data analysis and reporting

• Use of IoT in production or logistics

IT digitalization vs. technological innovation

It is important to distinguish between "digitalizing" and "innovating". Digitalization often focuses on streamlining existing processes, while innovation creates entirely new services, markets, or business models.

Example: Digitalizing a physical survey is one thing. Using the data from the survey to personalize the customer's experience in real-time is something else.

Why is digitalization important?

1. Increased efficiency
Digitalization reduces manual tasks, minimizes errors, and frees up time for core tasks.

2. Better basis for decision-making
Data becomes more accessible and structured, enabling quicker and more qualified actions.

3. Improved customer experience
Digital solutions allow for self-service, quicker responses, and more transparency.

4. Increased compliance and security
Many regulated industries have requirements for traceability and documentation, which digital systems can handle better.

Digitalization in practice

Below are some typical areas where Danish companies are digitalizing:

Typical challenges of digitalization

• Change fatigue in the organization
  New systems require training and adjustment in workflows.

• Fragmented system landscapes
  Many companies work with older systems that do not communicate with each other.

• Lack of data structure
  Without good data quality, the benefits of digitalization diminish.

• Compliance and security
  New solutions must be documented and meet legal requirements such as GDPR.

Hyperbolics approach to digitalization solutions

We help businesses implement digitalization step by step - focusing on both technology and anchoring in the organization. We often work in regulated industries where documentation and stable operations are crucial.

Read also:

• Digital customer experiences in regulated industries

• Software development with a focus on compliance

Benefits of a structured digitalization process

• Clear gains and measurement points

• User involvement from start to finish

• Integration with existing systems

• Focus on both technology, people, and processes

Price and process

The price depends on the scope - from a minor automation to a total overhaul of processes. A typical process:

1. Pre-analysis
   Identification of pain points and digital potential.

2. Design and prioritization
   Selection of solutions, MVP and roadmap.

3. Development and integration
   Setup, testing, and adaptation to your system landscape.

4. Implementation and support
   Training, operations, and ongoing optimization.

FAQ

What is digitalization in a company?
It is the process of using technology to improve workflows, decision-making, and customer service.

How do you start a digitalization process?
Typically with an analysis of existing systems and business processes, followed by prioritization of areas of focus.

Is digitalization only relevant for large companies?
No. Small and medium-sized enterprises often have even more to gain from efficiency and automation.