Scandlines

App

Scandlines is a leading Scandinavian ferry operator, providing efficient and sustainable transportation services across the Baltic Sea. With a rich history and a focus on innovation, they operate thousands of ferry crossings annually, connecting Denmark, Germany, and Sweden. Scandlines serves millions of passengers and vehicles each year, offering reliable travel options and a commitment to environmental responsibility through their hybrid ferries and green initiatives.

Situation

Scandlines, with 7.6 million passengers and nearly 2 million private cars annually, aimed to simplify journey planning through a digital solution. Recognizing the growing use of mobile devices for trip planning, the Scandinavian ferry company sought to enhance its existing loyalty app by integrating a modern booking platform. The task was to create an app that streamlined booking, offered alternative ferry routes, and provided seamless access to all Scandlines services.

Solution

Travel apps face the challenge of managing complex booking processes, and Scandlines is no exception, with over 42,000 annual crossings, multiple ticket options, and a loyalty program serving 550,000 members. The solution was to create a streamlined booking flow that adapts to various needs while maintaining data consistency. Key features include a digital ticket barcode for quick access, eliminating the need for paper tickets, and an integrated, user-friendly payment system for seamless transactions.

Results

The result is an intuitive app that allows passengers to select ferry routes, book tickets, and join the loyalty program - all through a sleek, user-friendly interface. Rune Andresen, e-commerce manager at Scandlines, put it best: “With this new app, we’ve listened to our passengers and made it easy to plan the journey with Scandlines digitally. Everything from booking to fast check-in and subsequent purchases through our SMILE-loyalty programme is combined into one joint solution ready to use for every passenger."